The Effects Of Advertising On Society Essay - 573 Words

The Effects of Advertising on Society nbsp;nbsp;nbsp;nbsp;nbsp;Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will bring about the achievement of a particular (usually real) good, or make their product the object of desire, therefore making it an apparent good to people. The problem with associating products with the achievement of a good lies more in the realm of truth than in good, because it lies in whether†¦show more content†¦Though these products are by no means needs, the associations make people believe that the advertised product embodies the good they need, and to achieve that good they must buy the product. Companies dont advertise perfumes, for example; they advertise relationship s. They dont advertise clothing; they advertise independence. Slowly, as people hear these messages more and more, they start associating more importance to the product than to the good involved, like a sort of idol-worship -- and here is where the real problems set in. Now that advertisers have people sold on the product, they can influence peoples desires. This is what Fr. Kavanaugh saw when he said that advertising is damaging societys moral values. Calvin Klein, for example, has already become one of those companies whose product has become more important than the good they represent -- in other words, Calvin Klein products are now in and of themselves the good some people try to achieve. Thus, when their ads show immoral situations or actions (like the infamous child pornography ads that spurred many debates and a lawsuit against the company), people associate these immoral actions with the quot;goodquot; Calvin Klein products, and people will slowly grow desensitized to them. Advertising, therefore, plays a notable role in the moral growth -- or stunting --Show MoreRelatedEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers whic h state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreAdvertising And Its Effects On Society844 Words   |  4 Pageslogo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very natureRead MoreAdvertising And Its Effects On Society1167 Words   |  5 PagesCome To Advertising has found ways to be subtle about how they go about demeaning and dehumanizing different genders, races, ages, ethnicities, cultures, and sexual orientations. 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