Market Development Strategy Implementation For MS

Market Development Strategy Implementation For MS Marks Spencer is the UKs top retailer and is listed in the FTSE 100 of London Stock Exchange. The company has expanded its business in many different global markets. The organization has its products and services in the food, clothing, hosing, and financial service businesses. The assignment is based on the business strategies used by the firm to grow its business in the current global and domestic market. The assignment is based on how the author analyzes individual product line (Strategic Business Units) and their overall business by using business tools like Stakeholder Analysis, Porters 5 Forces Analysis, Value Chain Analysis, BCG Matrix and Ansoff Matrix. After collecting the necessary date from the respective business tools the date is processed and used to draw new Business Strategies for MSs businesses. Once the business strategies are drawn then the author can make plans on how to apply them in MSs businesses. The new business strategies will help MS to improve their busine ss processes and help them to expand their businesses in new markets. Marks Spencers has many strategic intends to achieve its Vision. They are the number one retailers in UK so the management has adopted new milestones on how to conduct business by causing less damage to the environment. They have started their project Plan A in which the firm will try to minimize the damage to the environment as less as possible by their business processes. One of the most important milestones is to maintain existing customers and gain new customers for their products, for which they have special offers and schemes in form of membership cards, free shipping charges in domestic market and discounts during special occasions for their loyal and new customers. They have started conducting their business online with help of new ICT systems which has helped them increase their sales and serve their customers more effectively and efficiently. They also have many quality controls and strategies to improve their business processes and maintain their position in domestic and international markets. Marks Spencer has six main objectives which are Profit Maximization, Increase Sales, Market Leadership, Offering High Quality Services, Growth and Reward Shareholders. Profit Maximization is the most important objective of MS. The management has made plans to maximize their profits by increasing their revenues from all different business ventures and by cutting their cost by avoiding wastage of resources (raw material, labor, etc). Marks Spencers profit in last two years was in 2009 it was 506.8 Â £m and in 2010 it was 523.0 Â £m. Increasing Sales is also one of the most important business objective of MS. In order to increase sales they have expanded their business ventures globally by entering new markets and by upgrading their products with quality controls and tests they are able to satisfy their existing customers and attract new customers for their different business ventures. MS is able to increase its turnover from 8,164.3 Â £m in the year 2009 to 8,567.9 Â £m in the ye ar 2010. Market Leadership is one of the business objectives of MS, MS is the largest retailer in UK and so one of its business objectives is to maintain market leadership by constant reviewing of their previous performance and of their competitors. They have drawn plans on how to become the leaders of international markets by diversifying and improving their products according to the taste of the local customers. MS has made constant efforts to compete with the local competitors in international markets and their international turnover has increased from 897.8 Â £m in the year 2009 to 968.7 Â £m in the year 2010. High Quality Services is one the business objectives of MS, they have always maintained a high standards in quality of goods and services which has kept them on top of the UK retailers for many decades. The management is making new plans on how to evaluate and improve their services and goods to maintain their high standards to which other companies can compare and impro ve their performances. Growth is one the important business objectives of MS as the management understands the importance of growth that is if the firm doesnt grow it will not survive in todays competitive markets. Marks Spencer has made maximum expansions from the year 2001 after a new board was setup. MS has expanded its business by giving franchise to local people in different countries and has successfully expanded its business in more than 35 countries globally. Reward Shareholders is also an important business objective since its a listed public company in London Stock Exchange. It is in FTSE 100 list and like all the other companies MS has declare dividends every year based on their profits in order to keep a healthy relationship with their shareholders. The shareholders are the backbone as they have invested huge amount of liquid wealth through IPOs in MS to allow the firm to carry out its business with calculated risks. The Threat of Entry is one of the key areas in which the firm requires unique strategies on how to stop the new firms from entering their market segment. The firm either has slash down their prices to an extend that new firms cannot enter their market or have such a strong brand value that the customers stay loyal to their products. MS is able to maintain its brand loyalty and maintain itself as UKs number one retailer giant. MS has planned a long term strategy for growth which hinders new firms to enter in its market segment. The firm is thus successfully in this area of business. The Power of Buyers is the area of business that deals with how the firm satisfies its customers with products which are of better quality and are at lower price range. The customers have the bargaining power as there are large retail giants like Tesco, Sainsbury, Asda (Wal-Mart), etc to cater their needs. The quality and price range of MSs goods and services is still better than the rest retail giants so they are able to keep customers loyal to their products. The Power of Suppliers is the area in which the firm deals with its suppliers for its raw material. MS has supplies only from local suppliers and since they are few in number MS has less negotiation power. The suppliers of MS enjoy the power of controlling price of the raw materials. This is one area where the firm can really improve its business process by shifting their manufacturing units to places where the number of suppliers is more and they can have a better chance of bargaining with their suppliers. The Threat of Substitute is area of business that deals in planning on how to avoid customers from switching into new products. MSs management and RD department are responsible in upgrading their products so that the customers remain satisfied and not switch over to an alternative product made by its rivals. The RD department is so efficient in its work that not only they are able to satisfy their existing customers but als o attract new customers to their product line. Competitive Rivalry is the area of business in which the firm keeps a close check on its rival firms and plans on how to compete with them in a competitive market in a profitable manner. MS is able to maintain high standards of goods and services which allowed them to stay as the largest retail giant till date in UK. MS has used the BCG matrix from time to time and have used the data wisely. The matrix has helped them to penetrate in new and old markets with various new products and services. The products of MS are able to capture huge markets in high growing industries. MS has a diverse range of products and services so they have allocated their resources in the star products. They have opened many new outlets in prime areas for retail and helped their question mark products in becoming star products. MS has expanded their business globally so their star products are able to capture new markets easily. MS management has minimized their dog SBUs and has diversified those funds towards star products. This has helped the firm to be at the top of the retailers in UK and a major competitor in other international markets. Currently MS has only cash cow and star SBUs in market. The cash cows are not giving much return due to the recession and slow growth of global market but the star products are doing exceptional well because of their high reputation. The BCG matrix helps the firm understand their products life cycle and allocation of resources in the SBUs. BCG matrix has been one of the most important business tool for MS in analyzing their performance from time to time http://www.scribd.com/doc/24329524/Introduction 3.2 Ansoff Matrix Igor Ansoff had invented the Ansoff Matrix in 1941 and was first published in 1957 in Harvard business review. The Ansoff Matrix is a strategic marketing tool that links a firms marketing strategy with its general strategy and outlines the options open to the firm if they wish to grow, improve profitability and revenue. These options indicate to how to manage the development of the product range. It mainly presents four alternative growth strategies in a table (matrix) which are market penetration, market development, product development and diversification. Market Penetration is a growth strategy for existing products in existing market. The company tries to increase its market share by increasing the sale of its existing product in its current market by using new marketing strategies. Market Development is a growth strategy for developing new markets for existing products. The main objective is to find new markets domestic or international for the firms existing product. Product Development is a growth strategy for new product in existing markets. The firm has to develop new products and launch them in their current market to capture market share. Diversification is a growth strategy for new products for new markets. The firm has to launch new products for new markets in order to expand their business in different markets. This is one of the most important growth strategy as the company has to study the taste of new customers and design their products in order to capture market share of a new market. Marks Spencer uses Ansoff Matrix to analyze their overall business portfolio. Since MS is one of the largest retailers in global market they use all the four growth strategies of Ansoff Matrix in their business. Market Penetration is used by MS to attract customers and make them loyal to their brand by offering good quality and services. They have special offers and customer loyalty programs during special occasion which helps them to attract new customers. The firm has opened many outlets in their captured markets in order to increase sales of their existing products. Product Development is one of the main growth strategies used by MS, the firm develops it new products according to the change in fashion. This has helped the firm to grow rapidly over the years. Market Development is also a growth strategy practiced by MS as they are expanding their business globally. The firm has opened many new outlets in many other countries over the world. Their products have such high demand tha t they are able to expand their business in many countries. MS is a cash rich company therefore it can easily capture new emerging markets by opening new outlets at prime areas in different counties. Diversification as a growth strategy is also used by MS as they develop new products for new customers to cater their needs. The RD department of MS is highly efficient in developing new products for new targeted markets of the firm. MS when enters new market they modify or make their products according to the taste of their new customers. MS uses both Ansoff BCG Matrix to analyze their business processes and to draw up business strategies for growth in existing and new markets. The analyzed data is used effectively by the management and MS is growing its business over the years successfully. Develop evaluate possible alternative strategies for the organisation you have chosen. 4. Alternative Strategies Growth Growth strategies are adopted by companies when they try to win large market share, even at the expense of short-term earnings. The growth strategies can be classified into four types and they are market penetration, product development, diversification and market development. Marks Spencer also has to use alternative strategies to grow their business in this competitive world market. The management has to use all of their resources to plan new strategies on how to utilize their current products, current markets, new products and new markets, in order to ensure there is maximum business growth. 4.1 Alternative Strategies used by Marks Spencer Marks Spencer uses a mixture of many strategies to draw up plans for growth. MS having a diverse business can use many strategies to expand their business in domestic and in international markets. The strategies used are market development strategies, market penetration strategies, product development strategies, and diversification strategies. 4.1.1 Market Development Strategies Marks Spencers management can grow their business by using market development strategies in which they can expand their business in new countries. The products of MS are of high quality therefore their reputation can help the firm easily grow into new markets. The brand value of MS can even help the firm to venture into new market segment and attract new customers as the products are of good quality and are placed at competitive prices. The food, clothing and house ware businesses of MS can use this strategy to grow and reap huge benefits for the company. 4.1.2 Product Development Strategies MS uses Product Development Strategy for its house ware, food and clothing business. In food business MS has changed the packaging to cater the needs of customers who buy in bulk and in small quantity. In clothing line they introduce a new collection according to the change in fashion to attract customers to their clothing business. House ware being the largest business the firm is launching new products frequently to remain at the top of other retailer in UK. 4.1.3 Market Penetration Strategies MS uses Market Penetration strategies for all of existing businesses. This strategy has helped MS to remain at the top of all the retailers in UK. The clothing and food business use strategies like customer loyalty and value improvement strategies whereas the hose ware and financial service businesses use market share growth strategies to grow business. 4.1.4 Unrelated Related Diversification Strategies Relative diversification is the development of a new product line for the new market. Related diversification is of two types horizontal and vertical. Horizontal diversification is development of a product which is an alternative to your current product and Vertical diversification is when the company becomes its own supplier or distributor. Unrelated diversification is the development of a new product which has no relation to the market or the industry in which the firm conducts its current business. MS uses relative diversification strategies for its food and clothing business. For both businesses it uses horizontal diversification strategy by which it develops new food and clothing products as per the change in taste and trend of the people. Recently MS has started its business in Financial Service area this is a complete new business therefore the growth of these services are planned by unrelated diversification strategies. Therefore the firm has used many strategies to diversify and expand its business in order to sustain in the competitive market. The selection of strategies by the management has helped the firm to reap exceptional benefits and has helped the firm to maintain its position at the top of all the retailer giants in UK. The strategies used in global markets have also been successful and the growth rate of the firm is tremendous in foreign markets. The products and services are of high net worth therefore the firm can easily use the planned strategies to grow their business in local and international markets. Outline an implementation plan for the chosen strategies in question 4. 5. Growth Strategies Implementation for Marks Spencer Many of the plans for the strategic growth discussed before are already implemented by the firm. New plan for expansion in new markets (market development) is to be drawn and implemented to ensure strategic growth for clothing business. 5.1 Market Development Strategy Implementation for MS MS has to develop and implement strategic plans for capturing markets in different countries. MS has already expanded its business in many countries and their products are capturing huge market shares. Seeing tremendous international growth MS should capture new markets as their products are of good quality. The new markets will help the clothes business grow internationally and MS brand image will further appreciate. The steps for planning market development strategies are planning, organization structure, human resources, annual business plan, monitoring and control and linkage. Planning is the first step for developing a market developing strategies. The firm has to first decide which new market they should capture and what product line they should launch for their new market segment. A detailed research on the taste of their new customers needs to be conducted and then accordingly the firm needs to launch their existing or new product line. Organizational Structure needs to be decided by the firm before they layout their business foundation in the new market. Usually the firm gives franchise to the local people to open new store in new countries, this step helps in minimizing risk and the management is in the hands of the franchise holder. The firm still has control over the layout of the store and pricing of the products. Human Resources of every new store is taken care by the franchise holder but MS organizes workshops to train and help the workers to develop new skills. This helps MS to have employees which can cater the need of their customers effectiv ely. Annual Business Plan helps the firm to estimate or forecast their sales in the new market. The firm and the franchise holder have to allocate resources according to the annual business plan in order to ensure business growth. Monitoring Control is a crucial step in making the new business successful. MS has to monitor how the employees are trained to serve their new customers. The firm has to check if the products are properly displayed in their new stores. They have to carry out regular surveys to check the preference of the people and develop new products based on the analysis of the data collected. The firm has to give franchise to the people who will conduct business ethical or else their brand value will decline in that market segment. Linkage is when the firm keeps a close check on all the activities and makes sure that all the processes are conducted in the decided sequence regularly to ensure business growth. Linkage MS can use this growth strategy to develop a new market and by implementing this strategy it can grow its business in many part of the world. One of the business objective of MS is to grow therefore growing in international market is really profitable as MS has made constant efforts to compete with the local competitors in international markets and their international turnover has increased from 897.8 Â £m in the year 2009 to 968.7 Â £m in the year 2010. The international market of MS has shown a tremendous growth and so MS should make full use of this plan and grow its business in new markets. This plan also gives the firm the advantage of developing new products for their new market segments. The brand image has helped the firm to grow in many new markets therefore MS should utilize this growth strategy to develop new markets. Conclusion Quinn (1980, pg. 3) defines Business Strategy as the pattern that integrates an organizations major goal, policies and action sequences into a cohesive whole. A well formulated strategy helps to marshal and allocate an organizations resources into unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment and contingent moves by intelligent opponents. The author has used many business measuring tools (BCG Matrix, Ansoff Matrix, Porters 5 Forces Analysis, Value Chain Analysis, Stake holder analysis, etc) appropriately to collect relevant data on each of the SBUs and on overall business. The data was processed and used to form new alternative growth strategies for MS. The growth strategy if used by the firm can help them expand their business and also to develop new product lines for new markets. Therefore the business strategies suggested by the author in the assignment are relevant for the firm if they want to grow their business in current global market and retain their position at the top of UKs retailer list. Reference List Books Referred Mooij, M, 2009. Global Marketing and Advertising, 3rd Edition. SAGE John, R, Gillies, G, 1996. Global Business Strategy. Cengage Learning EMEA. Johnson, 2008. Exploring Corporate Strategy. Pearson Education India. Johnson, G, Scholes, K, Whittington, R, 2006. Exploring Corporate Strategy, 7th Edition. Financial Times. Websites Referred History Introduction of MS taken (online), Available at: http://corporate.marksandspencer.com/aboutus/company_overview (Accessed 15th April, 2011) Mission Vision taken (online), Available at: http://www2.marksandspencer.com/thecompany/our_stores/world.shtml (Accessed 15th April, 2011) Definition of Strategic Intent taken (online), Available at: http://dilipnaidu.wordpress.com/2010/05/06/strategic-intent/ (Accessed 15th April, 2011) Objectives of MS taken (online), Available at: http://bizcovering.com/major-companies/a-case-study-on-marks-and-spencer/2/ (Accessed 15th April, 2011) MS 5 Years Records taken (online), Available at: http://corporate.marksandspencer.com/investors/fin_highlights/five_year_record (Accessed 16th April, 2011) Stakeholder Analysis taken (online), Available at: http://www.businessdictionary.com/definition/stakeholder.html (Accessed 16th April, 2011) Porters 5 Forces Analysis (online), Available at: http://www.1stessays.com/samples/businessanalysis.pdf (Accessed 16th April, 2011) BCGs Matrix taken (online), Available at: http://www.managementstudyguide.com/bcg-matrix.htm http://www.scribd.com/doc/24329524/Introduction (Accessed 17th April, 2011) Ansoff Matrix taken (online), Available at: http://www.ngfl-cymru.org.uk/ansoff_matrix-2.pdf http://www.businessdictionary.com/definition/Ansoff-matrix.html (Accessed 17th April, 2011) Alternative Growth Strategies taken (online), Available at: http://www.businessdictionary.com/definition/growth-strategy.html http://paulcurtis.files.wordpress.com/2011/03/growthstrategymatrix.jpg?w=500h=446 (Accessed 17th April, 2011)

Beloved :: essays research papers

A TREE CAN BE A HEAVY LOAD TO CARRY Throughout our lives, we have all had our own â€Å"tree† carved onto us. Whether it is on our back, in our heart, in our soul, our hands or feet, we can all share the knowledge and pain our lives have borne. So there is an understanding of how and what Sethe has had to bare throughout her life, and every branch of her tree has its individual story to tell. Not only has she been affected by the choices she has had to make, but also everyone who has come in contact with her have been affected. One branch of Sethe’s tree tells of her killing her baby and another tells of the guilt she has felt throughout the years and the near destruction of her from the haunting of her dear â€Å"Beloved’s† ghost. Another tells of her boys running away and another tells of the neglect that her younger daughter has had to face. Because of this guilt, she almost paid for it with her life. However, the stages that her mind her took through with coming to terms with her involve ment in Beloved’s murder, her redemption of that burden, and near madness were the elements that helped to guide her through the guilt. From the redemption of her guilt, Sethe has learned that when a branch of her tree has weltered a little, which means that her family bond is not as strong, the tree does not die, because it has a strong root. A root that represents all of the sorrow’s of her life, but she is still strong and is willing to fight to get rid of the weltering branches and sprout new ones, which represents new hope, new life and new beginning. In comparison with Sethe, many of us could probably relate to Sethe and the tragedies and devastations she has had to face. Like her, we and the people around us have had to face death, neglect, uncertainties, self-doubt or inner demons. Sethe explains that she took her baby’s life in order to save her from the treacherous world that she would have greeted. She did not want her baby to grow up in slavery like she had to, or starve because she did not have any milk to feed her. â€Å"†¦.and I could not let her nor any of em live under schoolteacher.

The Nist Definition of Cloud Computing

Special Publication 800-145 (Draft) The NIST Definition of Cloud Computing (Draft) Recommendations of the National Institute of Standards and Technology Peter Mell Timothy Grance NIST Special Publication 800-145 (Draft) The NIST Definition of Cloud Computing (Draft) Recommendations of the National Institute of Standards and Technology Peter Mell Timothy Grance C O M P U T E R S E C U R I T Y Computer Security Division Information Technology Laboratory National Institute of Standards and Technology Gaithersburg, MD 20899-8930 January 2011 U. S. Department of CommerceGary Locke, Secretary National Institute of Standards and Technology Dr. Patrick D. Gallagher, Director Reports on Computer Systems Technology The Information Technology Laboratory (ITL) at the National Institute of Standards and Technology (NIST) promotes the U. S. economy and public welfare by providing technical leadership for the nation’s measurement and standards infrastructure. ITL develops tests, test methods , reference data, proof of concept implementations, and technical analysis to advance the development and productive use of information technology.ITL’s responsibilities include the development of technical, physical, administrative, and management standards and guidelines for the cost-effective security and privacy of sensitive unclassified information in Federal computer systems. This Special Publication 800-series reports on ITL’s research, guidance, and outreach efforts in computer security and its collaborative activities with industry, government, and academic organizations.National Institute of Standards and Technology Special Publication 800-145 (Draft) 7 pages (January. 2011) Certain commercial entities, equipment, or materials may be identified in this document in order to describe an experimental procedure or concept adequately. Such identification is not intended to imply recommendation or endorsement by the National Institute of Standards and Technology, n or is it intended to imply that the entities, materials, or equipment are necessarily the best available for the purpose. ii AcknowledgementsThe authors Peter Mell and Timothy Grance of the National Institute of Standards and Technology (NIST) would like to thank the many experts in industry and government who contributed their thoughts to the creation and review of this definition. We especially acknowledge Murugiah Souppaya and Lee Badger, also of NIST, whose advice and technical insight assisted this effort. Additional acknowledgements will be added upon the final publication of this guideline. iii 1. 1. 1 Introduction Authority The National Institute of Standards and Technology (NIST) developed this document in furtherance of its statutory responsibilities under the FederalInformation Security Management Act (FISMA) of 2002, Public Law 107-347. NIST is responsible for developing standards and guidelines, including minimum requirements, for providing adequate information security for all agency operations and assets; but such standards and guidelines shall not apply to national security systems. This guideline is consistent with the requirements of the Office of Management and Budget (OMB) Circular A-130, Section 8b(3), â€Å"Securing Agency Information Systems,† as analyzed in A-130, Appendix IV: Analysis of Key Sections. Supplemental information is provided in A-130, Appendix III.This guideline has been prepared for use by Federal agencies. It may be used by nongovernmental organizations on a voluntary basis and is not subject to copyright, though attribution is desired. Nothing in this document should be taken to contradict standards and guidelines made mandatory and binding on Federal agencies by the Secretary of Commerce under statutory authority, nor should these guidelines be interpreted as altering or superseding the existing authorities of the Secretary of Commerce, Director of the OMB, or any other Federal official. 1. 2 Purpose and ScopeTh e purpose of this publication is to provide the NIST definition of cloud computing. NIST intends this informal definition to enhance and inform the public debate on cloud computing. Cloud computing is still an evolving paradigm. Its definition, use cases, underlying technologies, issues, risks, and benefits will be refined and better understood with a spirited debate by the public and private sectors. This definition, its attributes, characteristics, and underlying rationale will evolve over time. 1. 3 Audience The intended audience is people adopting the cloud computing model or providing cloud services. 2. The NIST Definition of Cloud Computing Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e. g. , networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models. Essential Characteristics: On-demand self-service.A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e. g. , mobile phones, laptops, and PDAs). Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand.There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify l ocation at a higher level of abstraction (e. g. , country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out, and rapidly released to quickly scale in.To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability1 at some level of abstraction appropriate to the type of service (e. g. , storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service.Service Models: Cloud Software as a Service (SaaS). The capability provided to the consumer is to use the providerâ₠¬â„¢s applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as a web browser (e. g. , web-based email). The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings.Cloud Platform as a Service (PaaS). The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly application hosting environment configurations. 1 Typically through a pay-per-use business model. Cloud Infr astructure as a Service (IaaS). The capability provided to the consumer is to provision processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, deployed applications, and possibly limited control of select networking components (e. g. , host firewalls).Deployment Models: Private cloud. The cloud infrastructure is operated solely for an organization. It may be managed by the organization or a third party and may exist on premise or off premise. Community cloud. The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns (e. g. , mission, security requirements, policy, and compliance considerations). It may be managed by the organizations or a third party and may exist o n premise or off premise.Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private, community, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e. g. , cloud bursting for load balancing between clouds). 3

Willow Weep For Me, Autobiography Of A Face By Arthur...

(Title) The poem (title of poem) depicts a moment of a womans stay at the hospital, where she experiences pain and depression. The author of the poem engages with and addresses major themes such as detachment in biomedicine, experience of being in the hospital from the patient’s perspective, the meaning of illness, and the experience of illness for the patient. The narrative can be compared to Arthur Kleinman’s the Illness Narratives, Meri Nana-Ama Danquah’s Willow Weep for Me, Autobiography of a Face by Lucy Grealy, and Charlotte Perkins Gilman’s â€Å"The Yellow Wall-Paper.† The narrator of the poem begins with stating that â€Å"some kind of shadow was behind her/ she ran towards nowhere/ dark, empty, cold, stuck.† The poem depicts the†¦show more content†¦Moreover, the author portrays the character’s loneliness, feelings, and emotions as a result of her physical and mental distress. Similarly represented in Willow Weep for Me and its depiction of Danquah, her sister, and friends’ alienation and isolation regarding their clinical depression (Danquah). Further, the â€Å"pain† and â€Å"whimpers† are the physical and emotional responses to her illness, which can be compared to Grealy’s bodily response to chemotherapy, â€Å"wanting to turn itself inside out, made wave after wave of attempts to rid itself of this unseeable intruder, this overwhelming and noxious poison† (66). In the next stanza, the poet describes â€Å"A figure walking towards cloaked in blue/ Beeping/ Tubes/ Needles.† The poem addresses the routinely and monotonous aspect of being in the hospital for long periods of time. It is a critique of the biomedical model and how the hospital system is created where patients are tended to by multiple doctors, nurses, and allied health professionals. The patients and healthcare professionals are unable to form a relationship that consists of what Kleinman describes as â€Å"empathetic witnessing† (Kleinman). Therefore, detachment between patient and health workers is developed and established, to which the patient cannot recognize or know the people assisting them. In addition, Grealy discusses this in her earliest accounts and appointments with doctors. She states that there is a layer of â€Å"condescension† and is an â€Å"endemic in the medical